| dc.contributor.advisor | Edmond, Jennifer | |
| dc.contributor.author | Kazani, Nazma | |
| dc.date.accessioned | 2022-09-15T11:08:42Z | |
| dc.date.available | 2022-09-15T11:08:42Z | |
| dc.date.submitted | 2022 | |
| dc.identifier.citation | Nazma Kazani, 'A Bloody Success: Mapping the success of #LahuKaLagaan through network analysis', [thesis], Trinity College (Dublin, Ireland). School of Languages, Literature and Cultural Studies, Trinity College Dublin theses | |
| dc.description.abstract | A Bloody Success: Mapping the success of #LahuKaLagaan through network analysis - Nazma Kazani
This thesis investigates the narrative agency and connective action of hashtag campaigns by focusing on one hashtag that went viral in India in 2017. A year after the launch of the #LahuKaLagaan (‘tax on blood’) campaign, the 12 per cent goods and services tax (GST) levied on sanitary pads was cancelled. This thesis maps the success of hashtag activism across three main axes: its narrative form, networked action among activists and the discourse surrounding the hashtag in the first 100 in its retweets. Time and again, hashtag activism is deemed as feel-good slacktivism with minimal effect. This study opposes the above notion and argues that hashtag activism can contribute to the success of a movement.
Keywords: hashtag activism, narrative agency, connective action, Twitter, #LahuKaLagaan | |
| dc.language.iso | en | |
| dc.publisher | Trinity College (Dublin, Ireland). School of Languages, Literature and Cultural Studies | |
| dc.subject | Digital Humanities and Culture | |
| dc.title | A Bloody Success: Mapping the success of #LahuKaLagaan through network analysis | |
| dc.type | thesis | |
| dc.type.supercollection | thesis_dissertations | |
| dc.type.qualificationlevel | Masters (Taught) | |
| dc.type.qualificationname | Master of Philosophy | |
| dc.rights.ecaccessrights | openAccess | |
| dc.relation.ispartofseriestitle | Trinity College Dublin theses | |
| dc.identifier.uri | http://hdl.handle.net/2262/101165 | |
