| dc.contributor.author | Cahill, Dennis J. | |
| dc.date.accessioned | 2024-01-26T16:04:30Z | |
| dc.date.available | 2024-01-26T16:04:30Z | |
| dc.date.issued | 2007 | |
| dc.identifier.citation | Dennis J. Cahill, 'Beyond Emerson and the "Field of Dreams": Another Look at Innovation and Marketing', Senate Hall, 2007, International Journal of Entrepreneurship Education, 73-78 | |
| dc.identifier.issn | 1649-2269 | |
| dc.description.abstract | This note explores a new paradigm for thinking of innovation and innovating behavior, claiming that the Emerson/Field of Dreams paradigm so often used as justification for producing new highly-engineered products is a cause of the high failure rate for new products and services. | en |
| dc.language.iso | en | en |
| dc.publisher | Senate Hall | en |
| dc.relation.ispartofseries | International Journal of Entrepreneurship Education | en |
| dc.relation.haspart | Vol. 5, 2007 | eng |
| dc.rights | Y | |
| dc.source | International Journal of Entrepreneurship Education | |
| dc.subject | mousetrap|“marketing concept”|innovation|product development | en |
| dc.title | Beyond Emerson and the "Field of Dreams": Another Look at Innovation and Marketing | |
| dc.type | Journal article | |
| dc.status.refereed | Yes | |
| dc.publisher.place | Dublin | |
| dc.rights.ecaccessrights | openAccess | |
| dc.format.extentpagination | 73-78 | |
| dc.identifier.uri | http://hdl.handle.net/2262/104460 | |
