Browsing International Review of Entrepreneurship: Volume 14, Issue 3, 2016 by Subject "Global Entrepreneurship Monitor|competitiveness level|process innovation|product innovation|international orientation|firm growth aspirations|blue ocean strategy"
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Indicators of Start-Ups' Adoption of Blue Ocean Strategy: Empirical Evidence for the Danube Region
(Senate HallDublin, 2016)We empirically explore the differences between early stage entrepreneurs from the Danube Region who enter markets with high competition (red oceans) or low competition (blue oceans) in terms of their aspirations for ...