Effective Soundbites for Democracy: The Strategic Use of Political Slogans as Instruments of Steadfast Democratic Consciousness and Mobilisation in Africa

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2025Author:
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Munyangeyo, Theophile, Effective Soundbites for Democracy: The Strategic Use of Political Slogans as Instruments of Steadfast Democratic Consciousness and Mobilisation in Africa, Global Journal of Political Science and Administration, 13, 1, 2025, 36 - 51Download Item:
Abstract:
Slogans play a crucial role in branding, mobilising collective actions and shaping
democratic consciousness. The mobilisation of synergies is particularly important in contexts
where socio-political engagement is politically risky. In many African countries, slogans serve
as powerful tools for seeking and reinforcing democratic aspirations and ideals such as
freedom and social justice. This study examines the effectiveness of political slogans as
soundbites for democracy, decrypting their literary representation in African socio-democratic
movements. The theoretical framework of the study is informed by critical discourse analysis,
which highlights the role of language in constructing social realities and influencing socio-
political behaviour. By focusing on the literary and rhetorical dimensions of slogans, the study
offers insights into their persuasive power and positive impact on democratic struggles. The
findings of this research contribute to the broader understanding of political communication
in Francophone Africa, underlining the significance of slogans as strategies designed to
energise the marginalised people for collective actions that solidify democratic aspirations.
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Author: Munyangeyo, Théophile
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Global Journal of Political Science and Administration;13;
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Inclusive Society , International Integration , Critical theory , Cultural Identity , French Language/Literature , Interdisciplinary research , Language and/or Literature, Modern , Literary Criticism , Literary History , Literary theory , Literature, philosophy and ideology , Narrative theoryISSN:
2054-6335Metadata
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