Browsing Trinity Business School (Scholarly Publications) by Title
Now showing items 235-237 of 237
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Why Stay-at-Home Investing Makes Sense
(2015)Despite the benefits of international diversification, investors continue to display a preference for home-based investments. Given this preference, we investigate whether it is possible to mimic the benefits of international ... -
Why the Tail Should Not Wag the Dog:Integrating the Deployment of Information and Communication Technologies (ICT) in Service Innovation and Delivery
(Irish Academy of Management, 2006)Services are fast overtaking products as the basis for the predominant economic model for companies and countries. Successful service organisations tend to employ a particular service logic that combines transactional and ... -
Will the youth market revolutionise the marketing world? A call for research
(2006)The emerging interactive marketplace, characterised by high levels of heterogeneity, is giving birth to a new type of technology savvy consumer. The advent of this new consumer would seem to be making traditional approaches ...