Browsing Trinity Business School (Scholarly Publications) by Subject "Consumer Behaviour"
Now showing items 1-3 of 3
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Next generation ICTs and their impact on consumer behaviour and marketing: are we ready?
(2006)This paper seeks to provide an overview of some of the key attributes of next generation information and communication technologies (ICTs) that could directly impact on future consumer behaviour and by implication on ... -
Technology-induced changes in consumer behaviour: a study of the impact of emerging ICTs on the consumer behaviour of the youth market
(2006)Young adults are the consumer of the future. They have been described as `the engine of growth? over the next two decades and `agents of change? in the world of marketing. Young adults inhabit an exciting and ever-changing ... -
Will the youth market revolutionise the marketing world? A call for research
(2006)The emerging interactive marketplace, characterised by high levels of heterogeneity, is giving birth to a new type of technology savvy consumer. The advent of this new consumer would seem to be making traditional approaches ...