Browsing Trinity Business School (Scholarly Publications) by Subject "Consumer behaviour, society"
Now showing items 1-12 of 12
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Assembling Embodiment: Body, Techniques and Things
(2020)The sensory turn in CCT illuminates the sensuous, affective and skilful nature of embodied consumption experiences. To date however, little is known about how material things feature in the constitution of embodiment. This ... -
Disconfirmation effect on online review credibility: An experimental analysis
(2021)The rise of e-commerce has led to the increased reliance of users on electronic word-of-mouth (eWOM) to evaluate the products and services offered. Previous research has attempted to determine which reviews are more credible ... -
Elucidating a Theory of Practice for Consumer Research
(2013)By addressing current conceptualizations of practice within consumer research, we suggest an alternative theory of practice that embraces subjective, context specific accounts of consumption. This alternative theory allows ... -
He s got the touch : Tracing the masculine regulation of the body schema in reciprocal relations between self-others-things'
(2022)The purpose of this article is to examine the interconnections between embodiment and masculinity. Departing from the predominant discursive view of masculinity, I explain how a phenomenological, post-dualistic approach, ... -
Is similarity a constraint for service-to-service brand extensions?
(2022)Are service brands constrained in launching new service offerings? Both research evidence and managerial wisdom suggest brands should extend to similar categories. However, in five studies using real-life brands - four ... -
Learning How: Body techniques and the consumption of experience
(2018)Although the skilful body has been ever-present in research accounts of consumption experiences, no sustained attention has been given to the acquisition of skills necessary for successful engagement with those experiences. ... -
Motorcycling Edgework: A Practice Theory Perspective
(2011)In an effort to elucidate a deep understanding of the experience of dangerous motorcycling behaviour, we employ a practice theory perspective, drawing out connections between the practice, the consumption of objects, and ... -
Moving beyond Goffman: The performativity of anonymity on social networking sites
(2019)This paper aims to explore consumer behaviour on the popular anonymous social networking site (SNS) Yik Yak. It examines the reasons behind the turn to anonymous social networking and also considers the ways in which ... -
Mundane emotions: Losing yourself in boredom, time and technology
(2023)Marketing and consumer research has drawn attention to the positive and joyful emotional features of consumer tribes. However, research has little to say on boredom, an emotional state already prevalent in consumers’ lives, ... -
Using humanness and design aesthetics to choose the best type of trust: a study of mobile banking in France
(2021)Purpose The research aims to addresses the limitations of previous literature regarding choosing the appropriate conceptualization of trust (i.e. interpersonal trust or system trust) and the role of design aesthetics ... -
What are the significant determinants of helpfulness of online review? An exploration across product-types
(2024)This paper proposes a novel empirical framework based on Source Credibility Theory and Cognitive Theory of Multimedia Learning to identify the effect of features (such as review text, review title and reviewer attributes) ...