Browsing Trinity Business School (Scholarly Publications) by Subject "RFID"
Now showing items 1-2 of 2
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Are marketers prepared for the implementation of Radio Frequency Identification (RFID)?
(2006)Based on Ireland?s current reputation as a sophisticated user of ICT in business, research that comprehensively addresses the enablers and barriers to RFID deployment, including the role of particular contextual factors, ... -
Too much data, too little information: the challenges of RFID implementation
(British Academy of Management, 2007)This paper reports on findings from an exploratory study on the readiness of retailers for Radio Frequency Identification Devices (RFID), an innovative data-capture technology with the potential to substantially impact on ...