Browsing Trinity Business School (Scholarly Publications) by Subject "Social media"
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Examining the relationship between Privacy Setting Policy, Public Discourse, Business Models and Financial Performance of Facebook (2004–2021)
(2022)We use Facebook as a case study to investigate the complex relationship between the firm’s public discourse (and actions) surrounding data privacy and the performance of a business model based on monetizing user’s data. ... -
An Investigation of the Relationship Between Privacy Crisis, Public Discourse on Privacy, and Key Performance Indicators at Facebook (2004-2021)
(2022)We use Facebook as a case study to investigate the complex relationship between the firm’s public discourse (and actions) surrounding data privacy and the performance of a business model based on monetizing user’s data. ... -
A Preliminary Scoping Review Study of the Progress of Social Media Adoption as an Educational Tool by Academics in Higher Education
(2018)This paper presents a preliminary scoping review exploring the evidence landscape regarding academic staff experiences and perceptions of social media adoption as an educational tool in higher education. The goal of this ... -
The Relationship Between data privacy discourses and company performance at Facebook (2004-2021)
(2022)We use Facebook as a case study to investigate the complex relationship between the firm’s public discourse (and actions) surrounding data privacy and the performance of a business model based on monetizing user’s data. ... -
Social Media Platforms and User Engagement: A Multi-Platform Study on One-way Firm Sustainability Communication.
(2024)There have been multiple research studies in recent days that have analyzed the growing role of social media in firms’ communication strategy as well as the role of social media in shaping a firm’s reputation. However, ...