Trinity Business School (Scholarly Publications): Recent submissions
Now showing items 1-20 of 255
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Leveraging Machine learning and generative AI for content Engagement: An Exploration of drivers for the success of YouTube videos
(Elsevier, 2025)Digital content creation has exploded in the last decade offering immense opportunities for brands and content creators. However, more research is needed on textual and aural content for determining video success using ... -
Multinational enterprise spillover mechanisms in the genesis and evolution of entrepreneurial ecosystems
(2025)Incumbent large businesses play a crucial role in fostering resilient entrepreneurial ecosystems. However, many regions lack the presence of such firms. Early research suggests that an entrepreneurial ecosystem can ... -
Creating an entrepreneurial ecosystem in a `knowledge desert': the role of international connectivity and public institutional support
(2025)Whilst the literature on entrepreneurial ecosystems (EEs) predominantly concentrates on endogenously developed systems of entrepreneurial actors, this paper investigates the atypical emergence of EEs initiated by inward ... -
Critical AI Literacy Development in Business Schools: An Interiority-Infused Action Research Framework for Collective Empowerment
(Emerald Publishing Limited, 2025)Generative AI (Gen AI) is emerging as a transformative general-purpose technology with significant societal implications, pressing higher education institutions to integrate critical AI literacy into staff and student ... -
On Addressing Societal Challenges: The Influence of Archetypal Biases on Scaling Social Innovation
(2025)The purpose of this article is to encourage greater reflexivity among social innovation practitioners and researchers about the influence of unconscious biases and assumptions on addressing societal challenges. Drawing ... -
Sustainability indices nexus: Green economy, ESG, environment and clean energy
(2024)In this article, we examine the spillover effects and connectedness among four prominent sustainability-related indices. We analyze daily data spanning from August 8, 2014, to April 12, 2023, to explore the interrelationships ... -
Exploring the adoption of Enterprise Metaverse in Business-to-Business (B2B) organisations
(Elsevier, 2025)The present study investigates the propensity of organisations to adopt the Enterprise Metaverse. This research reveals that organisational readiness, facilitating conditions, performance expectancy, and normative and ... -
Predicting the price of taxicabs using Artificial Intelligence: A hybrid approach based on clustering and ordinal regression models
(2024)With increasing popularity of ride-hailing services, it becomes important to build transparent and explainable pricing models using artificial intelligence (AI). While the literature on this domain is growing steadily, the ... -
Are we ready for metaverse adoption in the service industry? Theoretically exploring the barriers to successful adoption
(2024)The Metaverse has emerged as a convergence of technologies and conceptions with the potential to reshape how we interact, participate, learn, and entertain ourselves in the digital age. It has gained substantial attention ... -
Grappling with Grand Crises: An Ecosystem Approach
(2025)Organizations are vulnerable to grand crises, such as pandemics, terrorism, and climate disasters that are complex and often require a crisis management ecosystem (CME) to address them. However, the nature and core features ... -
The proactive role played by sustainable wineries at times of economic crisis
(2024)Purpose – This paper analyses the behaviour of wineries after an economic crisis depending on their interest in the environment. Design/methodology/approach – A questionnaire was drawn up to collect quantitative data on ... -
Becoming a collaborative scholar: A metalogue.
(2025)In this article, the three authors, each of whom has been collaborating in various ways with practitioners for over 40 years, engage in a metalogue to explore their experiences of engaging in collaborative research. A ... -
Experiential Pedagogies for Cultivating Entrepreneurial Mindsets: Action Design Learning as Tailored Framework
(2024)Despite the recent recognition of experiential learning as an effective pedagogy for cultivating entrepreneurial mindsets, it still lacks a robust and tailored conceptual foundation primed for adoption in entrepreneurship ... -
Power dynamics in transaction platforms: Adaptive strategies of platform-dependent entrepreneurs
(2024)This study investigates the adaptive strategies of platform-dependent entrepreneurs (PDEs) to mitigate venture survival risks associated with power asymmetries on transaction platforms. Using an embedded single case study ... -
Corporate Weakness of Will
(2024)Proponents of corporate moral responsibility take certain corporations to be capable of being responsible in ways that do not reduce to the responsibility of their members. If correct, one follow-up question concerns what ... -
Entrepreneurship education as first-person transformation: Interiority as an operationalizing mechanism
(2024)The case for repositioning entrepreneurship education (EE) as first-person transformation in classrooms envisioned as spaces for practical reasoning, has lately received significant scholarly attention. This case aligns ... -
The dark sides of people analytics: reviewing the perils for organisations and employees
(2022)Technological advances in the field of artificial intelligence (AI) are heralding a new era of analytics and data-driven decision-making. Organisations increasingly rely on people analytics to optimise human resource ... -
A long and winding road: The hard graft of scaling social change in complex systems
(2024)Advice abounds on how to implement large-scale social change, much of which emphasizes a simplistic linear process, led by a heroic central actor. Rigorous case studies have shown that social change is far more complex: ...
