Radio Eireann listener research inquiries, 1953-1955

Abstract

Radio Eireann began conducting its own listener research in. March 1953 and has since completed four inquiries on listening in the Twenty Six Counties. The first referred to listening in the fortnight 15th-28th March 1953, the second to listening in the week 13th-19th September 1953 , the third to listening in the fortnight 14th-27th February 1954 , and the fourth (and latest) to listening in the fortnight 27th February-12th March 1955. People in all parts of the country have given information about their listening habits and likes and dislikes and the number of interviews with individual listeners now totals 25,904. All four inquiries were conducted in close collaboration with the Central Statistics Office which planned the method of inquiry and the selection of the samples, drafted the questionnaires, and undertook or supervised the tabulation of the findings. The purpose of the present paper is to describe how the inquiries were made and to present some of the principal results.