Personalisation, Empowering the Playful, The Social Media Cloud

Abstract

Abstract. Beyond the Cloud? It is easy to forget that the majority of humanity is not Cloud-included; indeed most are already beyond the Cloud. To be precise they have never, and will never be part of this thing we call the Cloud! The Cloud is Amazon; the Cloud is Apple; the Cloud is Google, the Cloud is...! In other words although the Cloud is, it is rarely present is most people?s consciousness. On the other hand, there are those, the technologically savvy folks, who have a private life enriched by the Internet and, of course, more generally by the Web. Everyone likes to have fun, even the scholarly folks. To see a play, to watch a movie, to listen to music, is part of everyone?s Digital Cultural Heritage, in 2013. To annotate, to investigate, to write about these experiences, is the classical activity of remembrance, enshrined nominally in the professional class of the Historian. Everyone who is Web-connected, and fully engaged in the social media, will want and need to remember, to record, the social experience. In this paper, the focus is on the Digital Access to Film/Video as viewed through the media of the open access Web sites, YouTube and VBOX7. A humanistic humanitarian perspective is defined to be those digital tools that permit the recording on suitable media for future recall, remembering, of past experience. Much of these Film/Video experiences must be freely available (Creative Commons License) if the people are to be rightly served with respect to their own culture, and more importantly, to embrace the culture of another. To be definite, one must present recognizable examples, not only in one?s own culture, but also, at the least, in the linguistic culture of another. Examples of said Film/Video material are given in Bulgarian and Italian Culture.