| dc.contributor.author | BRADY, MAIREAD | en |
| dc.date.accessioned | 2014-05-13T10:44:44Z | |
| dc.date.available | 2014-05-13T10:44:44Z | |
| dc.date.created | July | en |
| dc.date.issued | 2014 | en |
| dc.date.submitted | 2014 | en |
| dc.identifier.citation | Lamest, Markus. and Brady, Mairead (2014),, How Do Managers Use Marketing and Financial Metrics When Making Marketing Mix Decisions?, Global Marketing Academy Conference, Singapore, July, 2014, 1 - 7 | en |
| dc.identifier.other | Y | en |
| dc.description | PUBLISHED | en |
| dc.description | Singapore | en |
| dc.description.sponsorship | Failte Ireland | en |
| dc.format.extent | 1 | en |
| dc.format.extent | 7 | en |
| dc.language.iso | en | en |
| dc.rights | Y | en |
| dc.subject | Marketing, Metrics, Technology, Finance | en |
| dc.title | How Do Managers Use Marketing and Financial Metrics When Making Marketing Mix Decisions? | en |
| dc.title.alternative | Global Marketing Academy Conference | en |
| dc.type | Conference Paper | en |
| dc.type.supercollection | scholarly_publications | en |
| dc.type.supercollection | refereed_publications | en |
| dc.identifier.peoplefinderurl | http://people.tcd.ie/bradyma | en |
| dc.identifier.rssinternalid | 94175 | en |
| dc.identifier.doi | https://doi.org/10.15444/gmc2014.08.05.03 | en |
| dc.rights.ecaccessrights | openAccess | |
| dc.subject.TCDTheme | Intelligent Content & Communications | en |
| dc.identifier.orcid_id | 0000-0002-3613-2713 | en |
| dc.identifier.uri | http://hdl.handle.net/2262/69167 | |
