Browsing Library Association of Ireland (LAI) by Subject "Marketing"

Now showing items 1-3 of 3

    • An Leabharlann : The Irish Library 

      Sliney, Marjory (Library Association of IrelandIE, 2018-03)
      Full Issue. Contents: ARTICLES: 1. The GAA Library and Archive / Mark Reynolds - 2. From MLIS students to LIS professionals: combining research with professional development and career planning in graduate education / ...

    • An Leabharlann : The Irish Library 

      Sliney, Marjory (Library Association of IrelandIE, 2017-10-09)
      Full Issue. Contents: ARTICLES: 1. The Linen Hall Library / Samantha McCombe - 2. The rise, fall and rise of the printed book / Hugh Murphy - 3. MARKETING – your strategy matters / Ronan Cox - CONFERENCE REPORTS: 1. UKSG- ...

    • Marketing – your strategy matters 

      Cox, Ronan (Library Association of IrelandIE, 2017-10-02)
      The wide body of literature available on the subject of marketing in libraries is evidence of the growing importance of this discipline as a core strategic focus for all libraries. The recent Public Libraries Strategy ...