| dc.contributor.author | Brady, Mairead | en |
| dc.contributor.author | Devitt, Ann | en |
| dc.date.accessioned | 2015-02-16T16:30:18Z | |
| dc.date.available | 2015-02-16T16:30:18Z | |
| dc.date.created | April | en |
| dc.date.issued | 2015 | en |
| dc.date.submitted | 2015 | en |
| dc.identifier.citation | Ann Devitt, Markus Lamest, Mairead Brady, Nicki Newman & Stephen Gomez, Marketing simulations: experiential learning in a simulated serious game for higher-order cognitive development, The Association of Business Schools 4th Annual Learning, Teaching and Student Experience Conference,, York, UK, April, 2015, 1 - 3 | en |
| dc.identifier.other | Y | en |
| dc.description | PUBLISHED | en |
| dc.description | York, UK | en |
| dc.format.extent | 1 | en |
| dc.format.extent | 3 | en |
| dc.language.iso | en | en |
| dc.rights | Y | en |
| dc.subject | Marketing education, simulations, gaming, serious gaming | en |
| dc.title | Marketing simulations: experiential learning in a simulated serious game for higher-order cognitive development | en |
| dc.title.alternative | The Association of Business Schools 4th Annual Learning, Teaching and Student Experience Conference, | en |
| dc.type | Conference Paper | en |
| dc.type.supercollection | scholarly_publications | en |
| dc.type.supercollection | refereed_publications | en |
| dc.identifier.peoplefinderurl | http://people.tcd.ie/bradyma | en |
| dc.identifier.peoplefinderurl | http://people.tcd.ie/devittan | en |
| dc.identifier.rssinternalid | 100295 | en |
| dc.rights.ecaccessrights | openAccess | |
| dc.subject.TCDTheme | Intelligent Content & Communications | en |
| dc.subject.TCDTag | marketing education | en |
| dc.identifier.uri | http://hdl.handle.net/2262/73242 | |
