Exploring the connection between R&D and supply chain management in the branded ethical pharmaceutical sector
Citation:
Erin E. Sullivan, 'Exploring the connection between R&D and supply chain management in the branded ethical pharmaceutical sector', [thesis], Trinity College (Dublin, Ireland). Trinity Business School, 2008, pp 263Download Item:
Abstract:
This investigation, in the field and in the literature, aimed to describe
how SCM functions in terms of new product R&D in the ethical branded pharmaceutical industry. The literature review revealed little extant research on SCM practices in this sector; it also revelead the potential benefits of a tight linkage between R&D and SCM. This, in turn, prompted this study's central research question: To what extent is SCM considered by R&D within the branded ethical pharmaceutical industry?
Author: Sullivan, Erin E.
Advisor:
Brennan, LouisPublisher:
Trinity College (Dublin, Ireland). Trinity Business SchoolNote:
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