Policy Framework for Design in Enterprise in Ireland

Abstract

The development of the policy framework presented herewith was informed by a series of research studies and insights captured via a stakeholder workshop. Key aspects of the research were guided by a Steering Group, chaired by the Department of Jobs, Enterprise and Innovation and included representatives from Enterprise Ireland, IDA, Science Foundation Ireland and ID2015/Design and Crafts Council of Ireland. This paper recognises the role of design within the economy and sets out a ‘Policy Framework for Design in Enterprise in Ireland’. The policy framework is focused on enhancing design activities in the enterprise base in Ireland, and was developed as part of the legacy of ID2015.In recent years, the definition of design has expanded from a more limited view of styling and appearance associated with an end product to a perspective in which design can play an integral role in the innovation process: across all stages of goods/service development and/or in strategic management techniques and processes. This evolution, along with international evidence highlighting the innovation and economic benefits associated with companies undertaking design, has led to an increase in policy focus on design internationally. The research finds that, based on a broad definition for the ‘Irish Design Footprint’, design has a significant economic impact on the Irish economy: workers engaged in design roles in Ireland are found to be employed right across the economy and exports from the Design Sectors contributed circa 20% of total Irish exports in 2012 – the majority of exports stemming from less traditional Design Sectors (those associated with Digital Design).