dc.contributor.author | Murphy, Stephen | en |
dc.date.accessioned | 2021-09-06T13:21:15Z | |
dc.date.available | 2021-09-06T13:21:15Z | |
dc.date.issued | 2022 | en |
dc.date.submitted | 2022 | en |
dc.identifier.citation | Murphy, S, He s got the touch : Tracing the masculine regulation of the body schema in reciprocal relations between self-others-things', Marketing Theory, 1, 2022, 21 - 40 | en |
dc.identifier.issn | 14705931211035172 | en |
dc.identifier.other | Y | en |
dc.description | PUBLISHED | en |
dc.description.abstract | The purpose of this article is to examine the interconnections between embodiment and masculinity. Departing from the predominant discursive view of masculinity, I explain how a phenomenological, post-dualistic approach, inspired by Merleau-Ponty and Butler, can be mobilized to conceptualize masculinity as an embodied, performative accomplishment that reverberates around socio-material relations. Towards this end, this article traces the masculine regulation of the body schema as it develops in reciprocal relations between ‘self-others-things’. Drawing from reflexive field notes and participant interviews, gathered over a 5-year period of observant participation with male motorcycle repairers, the article shows machinic masculinity as an embodied emplacement that is constituted by socio-material entanglements and performative enactments. In so doing, the article conceptually reframes how masculinity and embodiment are understood in Consumer Culture Theory (CCT). | en |
dc.format.extent | 21 | en |
dc.format.extent | 40 | en |
dc.language.iso | en | en |
dc.relation.ispartofseries | Marketing Theory | en |
dc.relation.ispartofseries | 1 | en |
dc.rights | Y | en |
dc.subject | Body schema | en |
dc.subject | Embodiment | en |
dc.subject | Emplacement | en |
dc.subject | Judith Butler | en |
dc.subject | Machinic masculinity | en |
dc.subject | Masculinity | en |
dc.subject | Merleau-Ponty | en |
dc.subject | Motorcycle repair | en |
dc.subject | Performativity | en |
dc.subject | Phenomenology | en |
dc.subject | Tinkering | en |
dc.title | He s got the touch : Tracing the masculine regulation of the body schema in reciprocal relations between self-others-things' | en |
dc.type | Journal Article | en |
dc.type.supercollection | scholarly_publications | en |
dc.type.supercollection | refereed_publications | en |
dc.identifier.peoplefinderurl | http://people.tcd.ie/smurph49 | en |
dc.identifier.rssinternalid | 233076 | en |
dc.identifier.doi | https://doi.org/10.1177/14705931211035172 | |
dc.rights.ecaccessrights | openAccess | |
dc.subject.TCDTheme | Identities in Transformation | en |
dc.subject.TCDTag | Consumer behaviour, society | en |
dc.identifier.rssuri | https://journals.sagepub.com/doi/10.1177/14705931211035172 | en |
dc.identifier.orcid_id | 0000-0003-1737-2049 | en |
dc.subject.darat_thematic | Culture | en |
dc.subject.darat_thematic | Gender | en |
dc.status.accessible | N | en |
dc.identifier.uri | https://journals.sagepub.com/doi/10.1177/14705931211035172 | |
dc.identifier.uri | http://hdl.handle.net/2262/97055 | |