Marketing – your strategy matters
Citation:
Ronan Cox, 'Marketing – your strategy matters', Library Association of Ireland, 2017-10-02, An Leabharlann : The Irish Library, 26, 2, October 2017Download Item:
Abstract:
The wide body of literature available on the subject of marketing in libraries is evidence of the growing importance of this discipline as a core strategic focus for all libraries. The recent Public Libraries Strategy 2018-2022 draft outline further highlights this need, listing marketing as a suggested element toward progression of the overall thematic programmes. While written from an academic library perspective, this article aims to provide a brief overview of marketing concepts that are relevant to all in our profession while also discussing personal learnings gained from completion of a library marketing plan while attending a Diploma in Marketing and Digital Strategy.
Author: Cox, Ronan
Publisher:
Library Association of IrelandType of material:
journal articleCollections
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20096062Metadata
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