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dc.contributor.authorCox, Ronan
dc.date.accessioned2018-10-09T11:35:02Z
dc.date.available2018-10-09T11:35:02Z
dc.date.issued2017-10-02
dc.identifier.citationRonan Cox, 'Marketing – your strategy matters', Library Association of Ireland, 2017-10-02, An Leabharlann : The Irish Library, 26, 2, October 2017en
dc.identifier.issn20096062
dc.description.abstractThe wide body of literature available on the subject of marketing in libraries is evidence of the growing importance of this discipline as a core strategic focus for all libraries. The recent Public Libraries Strategy 2018-2022 draft outline further highlights this need, listing marketing as a suggested element toward progression of the overall thematic programmes. While written from an academic library perspective, this article aims to provide a brief overview of marketing concepts that are relevant to all in our profession while also discussing personal learnings gained from completion of a library marketing plan while attending a Diploma in Marketing and Digital Strategy.en
dc.language.isoenen
dc.publisherLibrary Association of Irelanden
dc.rightsYen
dc.subjectLibrariesen
dc.subjectPlanningen
dc.subjectMarketingen
dc.titleMarketing – your strategy mattersen
dc.typejournal articleen
dc.type.supercollectionedepositireland
dc.publisher.placeirelanden
dc.rights.ecaccessrightsopenAccess
dc.internal.localnoteArticle 3 October 2017en
dc.relation.ispartofseriesdateOctober 2017en
dc.relation.ispartofseriesissue2en
dc.relation.ispartofseriestitleAn Leabharlann : The Irish Libraryen
dc.relation.ispartofseriesvolume26en
dc.relation.relatedtohttp://hdl.handle.net/2262/85024
dc.identifier.urihttp://hdl.handle.net/2262/85096


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