Browsing International Review of Entrepreneurship: Volume 09, Issue 4, 2011 by Date of Publication
Now showing items 1-4 of 4
-
Do Entrepreneurship Courses Change an Individual's Attitude Toward New Venture Creation? Results of a Quantitative Assessment of The Cornell Entrepreneurship Program
(Senate Hall, Dublin, 2011)Does enrollment in entrepreneurship classes actually impact venture creation? Our findings indicate that entrepreneurship classes have not only had a statistically significant impact on new venture creation, but are also ... -
Moonpig.com - Do MBA Business Plans Really Work? Case Study Part 1: Against All the Odds
(Senate Hall, Dublin, 2011)The case study is the first part of a three part case study series that tells the story of Moonpig.com, a UK innovative high-growth company that started in 1999 when Nick Jenkins progressed from writing his first MBA ... -
Moonpig.com - Do MBA Business Plans Really Work? Case Study Part 3: Bringing Home the Bacon
(Senate Hall, Dublin, 2011)The case study is the final part of the three part case study series of Moonpig.com one of today's most successful Internet-based greeting card businesses. Following a strong marketing campaign, high customer retention as ... -
Moonpig.com - Do MBA Business Plans Really Work? Case Study Part 2: Over the Moon
(Senate Hall, Dublin, 2011)The case study continues the story of Moonpig.com, a fast-growth entrepreneurial success story started in 1999 by Nick Jenkins. Part 2 describes the growth of Moonpig.com from 2003 to 2009. On his journey Nick was faced ...
